Hosting your very own podcast is fun! Yes, the amount of work can be daunting at times , but it is great getting to publish something over the airwaves.
But when you look at the number of listeners you get do you feel ‘not so great’?
Instead of running ads to increase your listeners, there’s a better way to gain new listeners…
YES! It’s true! Pinterest isn’t just for foodies, bloggers and DIYers. Unlike Facebook and Instagram, Pinterest is a search engine. As a matter of fact, Pinterest is the third largest search engine on the internet.
When creating a web page for your podcast episode, you could also be creating a pin and putting it on Pinterest. Having this content out on Pinterest is going grow your audience.
This is a snippet of the type of work my team and I handle inside our Pin2Win concierge program. Because let’s be honest…you don’t have enough hours in the day to get all this nitty-gritty work done.
The other beauty of Pinterest is that it will help improve your Google rankings. With our Pin2Win strategy we focus on your specific keywords and getting fresh content in front of your ideal client.
Now for kicks, let’s compare this scenario to running Facebook Ads to grow your podcast listeners. Regardless of how many people like your ad, many might not be your ideal client. But you are still going to be paying for them ALL to see it.
Google awards you when someone clicks through from Pinterest to your website. Then your Google rankings go up because Google starts to recognize you as an authority. Can you say WIN!?!
Want to learn more? I have a FREE Mini Course all about Pin2Win. Better still, it’s delivered via private podcast with 1 episode emailed to you each day for 4 days. Go ahead and have a listen: