Have you ever downloaded a freebie, opened it up, and were highly disappointed?
Did you immediately unsubscribe? Did it make you frustrated?
People don’t have a lot of time. You only have just moments to catch their attention, get them to subscribe, and fall in love with your content. It’s not as easy as it used to be!
We are all grateful for FREE stuff. But if you promise someone a solution to something and it doesn’t meet their needs, they will quickly move on to someone else.
What is a lead magnet?
Have you ever been on a skincare website where they offer to give you the exact regimen you need for your skin, but all you have to do is put in your email, take the quiz, and you will immediately get your results? Yes, they’ve instantly given you something you were looking for or that you may not even know you needed.
That’s a great lead magnet.
A lead magnet is a marketing term for a free item or service given away to gather contact details.
When you give people instant wins, they are not only incredibly thankful, but you can be sure that they will be coming back.
Gone are the days of creating a freebie that takes you five minutes to put together.
Strategic thought and planning need to go into a freebie to make it worth the download. People are searching high and low for information, and if you have the solution to solve their problem QUICKLY, then downloading your lead magnet doesn’t involve much thought. You want to make sure that you provide something super valuable and highly converting to keep your subscriber hooked.
Here are some things to think about when designing your next freebie.
- Is this valuable, and would I take the time to download it?
- Will it provide my subscriber with a quick win and keep them coming back?
- Does it represent my brand?
It’s like posting a video; if you don’t think it’s that good, how do you think others will feel?
What are some excellent ideas for a lead magnet?
If you want to make your freebies worth it, make sure you’re providing value and building trust!