Playing ‘Make-Believe’ in Business

Make-Believe

Playing 'Make-Believe' As Kids

Whether you enjoyed it as a kid or not, playing ‘make-believe’ can truly help you when it comes to your business. 

I remember playing ‘I Dream of Jeannie’ when I was a kid with my best friend. The first thing I thought of was, “I need to get into character”. Next, I thought of how the character Nelson always wore a brown suit jacket. So of course we pulled out my friend’s mother’s sewing machine and set out to make a suit jacket. LOL! 

But there were other things that went into getting into the character. You had to try to think like them. Imagine how they felt, what they said and how they acted. 

Make-Believe

How this plays into your business

In business, you always need to be thinking about your ideal client; how they feel, what they say and how they act. See the correlation? 

Figuring out your Ideal Customer Avatar (ICA) is one of the first, and most important, steps in starting a new business. 

(Check out my post on Your Ideal Customer and why you need to identify them)

When you practice playing ‘make-believe’ it gets easier to create exactly what that ideal client wants and needs. It helps you create your newsletter or blog post headlines. It helps you create lead magnets that they actually want to subscribe to. Also, it helps you create the actual product they can’t wait to pay for. 

The next time you are at a loss for what to create or how to speak to your ideal client, just play ‘make-believe’!

Keep reading. Check out my post about Why you need a Business Strategy.

 

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