What I Learned 20+ Yrs in Business

Hard to believe it’s already been 20+ years as an entrepreneur. As I reflect, I thought it would be helpful to recap some very key lessons I’ve learned over these years. Hopefully you will gain some insight to apply to your own journey.

  1. Listen to others. And not just any ‘others’. There are plenty of us out there that give away free, valuable information for you to apply to your business.
  2. Invest in yourself. In the past few years I have spent $$$ to gain insight from professionals. It has truly projected my business so much faster than trying to DIY everything.
  3. When you pay to learn something from someone, do the work. We have all signed up for things and then never used them, whether it was a course or template. One rule I have is that if I’m going to invest $$ into something I have to use it and get the most I possibly can out of it. This especially speaks to implementing a professional’s advice. 
  4. Spend less time creating and more time marketing. This is huge and consistently overlooked. As creatives we tend to gravitate to our comfort-zone — creating. But sometimes that turns into procrastinating the real work that needs to happen — marketing. Because if you aren’t marketing your business you are never going to be successful. Period.
  5. When you realize you’ve made a mistake and invested in something or someone that isn’t aligned with you, quickly pivot. Correct the problem and move on. Don’t dwell on the mistake or all the intricate details of the experience. Shake it off and move forward.