Hosting your very own podcast is fun! True, the amount of work can seem daunting, but the rush of having your voice and message published across the airwaves? Fantastic!
Then you look at the number of listeners- not so fantastic. 😕
Sure, you can run ads to increase podcast engagement- people do it all the time. But I’m here to tell you there’s a better way to get your podcast heard.
Gaining Podcast listeners with Pinterest
YES! It’s true! Pinterest isn’t just for foodies, bloggers, and DIYers. Unlike Facebook and Instagram, Pinterest is a search engine. (Yes, search engine 🤓). It’s actually the third largest search engine on the internet!
When you create a web page for your podcast episode, you can also create a pin and put it on Pinterest. Having this content visibly on Pinterest is going to grow your podcast audience.
This is just a glimpse of the strategy my team and I implement inside our Pin2Win concierge program. And let’s be honest – you know you don’t have enough hours in the day to get all this nitty-gritty work done yourself.
But wait, there’s more…
Pinterest grows podcast listenership and improves Google rankings
The other beauty of Pinterest is that it will help improve your Google rankings. With our Pin2Win strategy, we focus on your specific keywords to generate fresh content and get it in front of your ideal client.
Now for kicks, let’s compare using Pinterest and running Facebook Ads to grow your podcast listenership. Regardless of how many people like your ad, many of them might not be your ideal client. But you are still paying for them ALL to see it.
Google rewards you when someone clicks through from Pinterest to your website. Then your Google rankings go up because Google begins to recognize you as an authority.
Can you say WIN?!?!
Ready to learn more? I have a FREE Mini-Course all about Pin2Win. And guess what? I deliver it to you via an exclusive podcast with 1 episode emailed to you for four days. Go ahead and have a listen: