So, you’ve got people subscribing to your email list! Yay, you!
You nailed the first important step to building your community! The second most important step is to keep those subscribers on your email list.
Let me give you my 3 golden tips to retaining subscribers.
- Give your subscribers access to your free resources such as opt-ins and downloads in a resource library. Add to these resources regularly to give people an incentive to stay on your list and increase the value you provide.
- Segment your list. By tracking what each subscriber is interested in you can segment your list to deliver the most relevant and customized content to each of your subscribers.
- Apply the 80/20 rule. The quickest way to lose subscribers is by only sending out promotional emails selling them your product or services. It’s important to build a positive relationship with the people on your list that isn’t just based on them being a customer. So, 80% of your emails should provide valuable resources, tips, and personal stories and only 20% should be promotional content.
Your email list is one of your most valuable assets when running a business. Besides being consistent in your emails, use these tips to make sure your subscribers will stay on your list for a long time.
By building a meaningful connection with them and giving them exactly what they’re interested in, they will become loyal customers and fans in no time!
Are you ready to gain visibility + increase sales with email marketing? If you answered YES! Then it’s time to feel confident, empowered, and bring in consistent leads all the while focusing on growing your business.
FOCUS ON GIVING IN ORDER TO GROW
I tell my clients, again and again, your email list is your baby.
Social media platforms are great but can literally go away overnight. Some business owners I know, run their business solely through email marketing.
You have to know what works for you.
But when it comes to email, you need to make sure that as a business owner your building that trust but also letting your subscribers know how you can help them.
The main error I see a lot of people make when trying to grow their email list is focusing too much on the numbers. It’s so easy to get caught up in wanting to get more subscribers, more clicks, and more conversions.
But in order to truly grow your email list sustainably, you have to shift your focus from getting to giving.
Why are your email subscribers on your list in the first place? What can you share in your emails that will provide them with tangible information, value, and delight?