Today we’re going to tear down a huge misconception. Think Pinterest is just for foodies, bloggers, and DIYers? NOPE! Here’s my favorite growth hack: Service-based online businesses can use the power of Pinterest to generate consistent leads for their online business!
Pinterest Is a Search Engine!
Here’s what you may not realize; Pinterest is not a social media app. It’s a search engine. 🤯 The third-largest search engine, to be exact (Google and YouTube are #1 and #2 respectively).
“Wait!” you say. “Linda, what exactly are you telling me?” I’m telling you that taking time to post your content to this visual discovery engine (aka Pinterest) will improve your website’s Google ranking. The higher you rank on Google, the more likely your ideal client will find you through a simple Google search. Like, a lot more.
Wanna know something else Pinterest does for you? It gets fresh new eyes on your content and tells people who the heck you are! And that, my friends, is what we call lead generation.
Using Pinterest for Lead Generation
“Ok Linda,” you say. “How do I know what on earth to share about my online business on Pinterest?” Well, it’s no different from any other platform – just prettier 🤩. You should share useful information (like this blog post 😉). Apply the same principles you use on social media to your Pinterest pins, and you’ll be golden.
Share something your ideal client would be interested in learning. Something that educates and delivers value to them. This generosity promotes goodwill. And – the more valuable your content is to your reader, the more likely they’ll remember you down the road when they or someone they know needs your services.
Here’s an example: A couple of years ago, I decided to start a podcast. I stumbled onto an amazing lead magnet (that’s a freebie document shared in return for subscribing to an email list). This document included a prioritized checklist of valuable resources for starting your podcast. The checklist was so helpful that I dug deeper into the content to find a more expanded version. The information provided was just enough to help me get my podcast going. Now, anytime anyone mentions they want to start a podcast, guess who I refer them to?
Using Pinterest is one of the smartest lead generation strategies you can implement to grow your online business in 2021 and beyond. So now that you know you can use Pinterest to boost your lead generation will you?